Where Earth Day Meets Big Data
Q: What data would you like to have that you do not have today?
Halling: "We think our partners and consumers would respond well to more real time data like GPS tracking, so they could actually see movements as they are happening. Even the data we have is groundbreaking. Environmental impact tracking is not widely done in the developing world. It's a real culture shift."
Macinsky: "I'm most interested in tracking outcomes on how Thread is benefitting people in their homes, workplaces and actually proving what jobs and income opportunities mean to people. For example, do cleaner streets mean fewer health problems?"
Q: Can we expect to see your use of big data in products on store shelves soon?
Macinsky: "You sure will. Our first partnership is with a bag manufacturer called Moop. That product will be available in May."
Q: Will Moop be talking about specific social impacts?
Macinsky: "For the first launch, the focus is on some of the more digestible tidbits of data we have to offer. We are starting with the basics like the number of plastic bottles that go into a product, jobs supported and similar stats. Long term collaboration will increasingly focus on the social storytelling side."
Q: Who do you want to connect with in the marketplace?
Macinsky: "Our focus right now is on talking to brands that want to be more responsible in their supply chains."
Halling: "We are excited about the larger impact that happens at volumes to help disrupt the textile industry. The industry is this multi-billion dollar force in the world, but it is still murky and hard to get data on supply chains. There is still tragedy happening. It doesn't have to be that way."