Where Earth Day Meets Big Data
Q: What do you mean by "more responsible source of raw material"?
Halling: "We use 'responsible' as the overarching term covering social and environmental concerns. Today there's a lot of greenwashing out there. A recent study from Rank a Brand shows that hundreds of apparel companies talk about sustainability, but only a fraction follow through with real action or data. It's a big deal to be able to put proof behind the claims."
Q: There are many companies recycling plastic from various sources for various products. Why did you focus exclusively on fabric as the end product for your material?
Rosenberger: "We saw an opportunity to conduct good business while solving an enormous global problem. First off, we believe fabric can end poverty." The textile business is one of the dirtiest on the planet, both socially and environmentally. We offer a 100 percent transparent supply chain solution. By giving data to other companies, we are creating a new market for getting a billion pounds of trash off the streets. In Haiti and Honduras we have already pulled 70 million plastic bottles."
Macinsky: "The great thing about the fashion brands we are speaking with is that the industry is a trend setter in a lot of ways. As more brands get involved and interested in this transformational shift in the way we do business, a lot of people will benefit worldwide."
Q: Big data typically refers to marketers using consumer data to target marketing messages more effectively. How does Thread's outlook on big data differ?
Macinsky: "Our key differentiator is powerful stories involving people. We are tasked with finding qualitative data about how people are impacted positively by our product. We think in terms of 'triple bottom line' metrics: positive impacts on people, business and the environment."