4 Stress-Busters for Thanksgiving and the Holidays
Tomorrow is Thanksgiving Day. For many people, the holiday season brings stress at work and at home. And with stress comes cloudy thinking. So, today, here are four stress-busters to help you anticipate and prepare for tense situations in your business and in your personal life during Thanksgiving dinner when a family member brings up an embarrassing incident from the past or intrusive question about your personal life.
To understand what anxiety or pressure does to you, here’s a quick explanation: When the brain is stressed, it produces cortisol. Cortisol raises your heart beat, modulates adrenaline levels and clouds your thinking.
And it’s the “clouds your thinking” part that can get you into trouble. Whether it’s an outburst with your family, or in your office with a co-worker, we often don’t handle sudden stressful situations well. Because cortisol muddles the mind, when you recognize that under stress you’re not going to be at your best, plan now.
In anticipation of holiday season stress, put yourself into a pre-emptive mode. Neuroscientists also call it a “pre-mortem” or “prospective hindsight.” It’s a process explained in a TED talk video called “How to stay calm when you know you’ll be stressed.” (By the way, there is an insightful discussion about how to anticipate bad medical news and ask the right questions of a medical professional starting at 6:30. You’ll want to know this someday).
So with the holidays upon us, here are recommendations to help you and your business make it through the next few weeks:
- Monitor Results Daily and Share with Staff. If your results are less than you had hoped, make sure key members of the marketing team get daily updates. Being informed, they may, in the face of adversity and pressure, come up with a great idea that could help save the season.
- Know Where Past Data is Filed. There’s a chance that, in a panic, you’ll wonder how a campaign from last year (or a few years ago) performed. You may want it for reference, or to correct an inaccurate memory of a past campaign’s performance. Know where you have that data for quick reference when it’s needed.
- Monitor Complaints on Review Sites and Social Media. You can’t please everyone, so expect there may be customer complaints. During the holiday season more than ever, monitor chatter online so you can be proactive and respond to complaints immediately.
- Create a Back-up Plan for a Crisis. This time of year, the weather is unpredictable. Anticipate there could be a paralyzing snow or ice storm somewhere in the country. Or a delivery provider, overwhelmed with late package orders, could have a meltdown. Have a back-up plan.
And, for your personal life, when you anticipate an undesired discussion will come up over Thanksgiving dinner, be prepared with a friendly and firm response. Your heart may beat faster and your adrenaline rush when a sensitive topic comes up, but don’t let clouded thinking result in a reaction you’ll later regret.
Finally, something to help get you and your gathered loved ones focused on the power of gratitude. Sage marketing guru, Seth Godin, is freely sharing his new Thanksgiving Reader available with anyone and everyone. Download it here, print it out to pass around the table, and carve out 10 to 15 minutes to indulge in this holiday joy.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.