Social Networking, Meet 3-D Shopping
Something passed my desk today that caught my attention: a press release about a virtual shopping mall called VirtualEShopping.com.
While I'm usually skeptical about these newfangled tools, I did check this one out … and it was pretty cool.
Here's how it works: After going to the site and downloading the free mall software that's required, you enter a virtual 3-D shopping mall that looks very realistic. Once in the mall, you can create avatars or personas to represent yourself, interact with other shoppers and view storefronts.
Here's what really got my attention: Some big retailers are partnering with the site. A quick look at the website's advertiser directory shows hundreds of retailers — from familiar ones like Apple, Best Buy and Foot Locker to less well-known online retailers such as PrankPlace, Preschoolians and ShopIrish — advertising their wares on the site.
The website offers retailers a number of ways to woo customers to shop, including the following:
∗ offer coupons;
∗ salesbots (or pop-up ads) and virtual salespeople in front of their stores promoting merchandise and specials; and
∗ storefront signage, mall carts, billboards and information kiosks promoting the same.
Special events like seminars, concerts, guest appearances and contests are held on the main stage in the mall atrium.
VirtualEShopping.com also offers social networking features. An “I Want It/I Got It” section allows shoppers to share images and links of their favorite items with friends. Other features include a special dates section that makes it easier for friends to remember gift-giving occasions; a shopping tips chat function; and a section to share favorite stores. The site also grabs a snapshot of a shopper’s mall persona to represent each user in the social networking section. Registered users can invite friends to meet them in the mall at a prearranged day and time.
VirtualEShopping.com appeals to many demographics: Gen Xers who like to socialize in malls; moms with young children who can't shop during store hours but who like to shop with friends; and even tech-types who prefer a more robust interface.
Hey, maybe I'm partial to these virtual worlds since we've had some very successful virtual trade shows here at eM+C. (In fact, to register for the on-demand version of our most recent, All About eMail, click here. It'll be up and running until Feb. 16.) But really, VirtualEShopping.com is cool. Check it out.