Social Media and Google: How Twitter and Facebook Can Build Your Search Rankings
"Not directly, no," was his answer.
There are legitimate reasons to believe Google's insistence despite data that appears to show otherwise. First, consider the logistics of plugging social signals into Google's algorithms. Google treats each Facebook and Twitter post as its own Web page, and indexing and periodically reviewing the flood of daily posts would exceed even Google's vast capabilities. Also, Google's bots can't always crawl all posts on Facebook and Twitter, and verifying the quality of social media signals is much more difficult than gauging the quality of websites that provide backlinks.
Second — and this is important — the reason for the correlation between social signals and search rankings may be more correlative than causative. In other words, maintaining an active social media presence may simply build brand awareness and bring more relevant visitors to your website. The result of this would likely be an improvement in traditional SEO signals such as more backlinks and higher organic clickthrough rates.
The moral of the story? Good things happen when you're active in social media.
Social media is simply too important to overlook. If social media signals aren't already directly impacting your search engine rankings — and data suggests they could be — then it won't be long before they do.
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Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.