6 Great Blogs for B-to-B Marketers
In our fast-changing marketing world, a smart B-to-B practitioner keeps up to date by learning from thought leaders. While this used to mean reading business books and magazines, today it means blogs. We've all heard the stats about blog proliferation. A new blog launched every six seconds—or whatever. And there is no dearth of blogs on B-to-B marketing. So I would like to share my favorites, the blogs where I find inspiration, new ideas, and provocative stories, to keep the gray matter humming.
Here's my list of six current faves.
The Point, by Howard J. Sewell. Howard is a seasoned lead generation pro, and a terrific writer. His blog is probably my most retweeted, as every post contains some useful nugget. Highly scanable, too, which is welcome. My recent favorite article is the amusingly titled "Sorry, But 'How Many Touches Does it Take to Make a Sale?' is No Longer a Valid Question."
The Business Marketing Institute, by Eric Gagnon. Available as "Tuesday Marketing Notes," these posts are meaty—more like book chapters than blog posts. Eric's writing is always practical, action oriented, and a joy to read. No wonder—he's the author of the single best book on B-to-B marketing, The Marketing Manager's Handbook, now apparently out of print.
B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. Brian made an important point in his recent post Stop Cold Calling and Start Lead Nurturing. It seems so obvious that a robust lead nurturing effort reduces the need for constant lead acquisition, but is often overlooked. His organization also manages a thoughtful and wide-ranging discussion on the B2B Lead Roundtable group on LinkedIn.
Viewpoint: The Truth About Lead Generation, by Dan McDade. So refreshing, isn't it, to cut through the hype and get to the truth? Dan's interests are far-ranging, and he's a master of content marketing (a blog, video chat interviews, white papers, book reviews, training videos), with no fluff. I was honored to contribute a guest post for PointClear last year.
Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.