Sending Emails From Magazine Pages?
I came upon something very cool in my web travels last week. AdAge.com was showing a video of Jim Marggraff, chairman and CEO of a company called LiveScribe. He was discussing his company's Pulse Smartpen, a real pen that contains a computer and a high-speed infrared camera that can access the internet. When used with LiveScribe's dot paper — plain paper printed with microdots — the Smartpen enables a wide range of paper-based applications.
What types of applications, you ask? Marggraff describes a few in the video.
If he gives someone his business card (which has been created with dot paper), for example, and that person writes a note on the back of it with a Smartpen, he'll get the note in his email inbox right away.
"We call it self-addressing paper," Marggraff says.
Another example involved a magazine — printed on the special dot paper, of course.
"You can take a page in a magazine and encourage readers to write to the editor," Marggraff says. "[While they're reading the editor's article] They [can] write a note to the editor, and it [automatically] goes to the editor's inbox."
Or, he says, you could read an article that may mention the book "Outliers." You may want to remember to buy it. Instead of writing down the name of the book on a piece of paper and forgetting about it, "you'll be able to take your [paper and] pen and write the words 'buy' and 'Outliers.' Your pen may say, ‘Searching, $19.95, Amazon.com. To purchase, sign.’ So [you'll] be able to sign the paper, and [you've] bought it."
"This is all about aligning the paper and digital worlds," Marggraff says.
Do you think this is cool? A fad? The future? Let me know by leaving a comment here.