Security Is Your Responsibility Too
Choose the number of alphanumeric digits you will use for all passwords. Many sites today have a minimum of eight characters, so let's go a bit higher: 10.
Grab the first six letters from the account you are accessing. For this example, we'll use SpiderTrainers.com: spidert.
Now, choose two letters you will always capitalize. I'll go with the fourth and sixth: spidErT.
Replace one character with the numeral of your choice. Don't be obvious such as using numeral "1" for "I"—be unique. I'll replace the second character with the numeral 9 for every password from here forward: s9idErT.
Choose two starter characters from the shift-numerals of your keyboard, for instance, "%^": %^s9idErT.
Close it with two more characters from the shift-numerals of your keyboard, such as "#@": %^s9idErT#@.
So, all together we have created a difficult password because it will be different for every account we have, but one that is easy for us to remember after we've become accustomed to our own pattern.
In the event you run across rules within the site, such as you must start with a letter, have a plan B password and use that.
Create a Phrase
Instead of the pattern trick, use the phrase trick and choose letters from the beginning of each word. For instance: I think Amazon.com is a wonderful 1st Rate site!, results in: ItA.comiaw1strs!
Most sites built today require your password to be at least eight characters, but the longer the better. If you use the pattern trick above, and you're visiting Q.com, have a plan C. Add a word, such as engine, to any site too short to produce the base six characters.
Don't use your name, your pet's name, your child's name, or your spouse's name in your password. If you participate in social media, everyone on Facebook knows you have a boxer named Oscar.
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.