Saving Newspapers With Direct Mail in a Digital Age
OK, so it’s not exactly like Martin Conroy’s “2 Young Men” letter, which made over $2 billion for the Journal during its run.
But it’s something.
As long as newspapers can persuade readers to pay good money for high-quality, one-of-a-kind, and relevant content, they’ll survive, and hopefully thrive. Whether it's direct mail that gets that job done is a big question.