San Diego Dreamin' - Charging Through 'The DMA'
And since I can't wait 'til January for my "Downton Abbey" fix, I plan to listen in on "Big Data Helps Keep Downton Abbey Alive for its Fans," which I'm hopeful gives insight on how a popular TV program gives public television more fundraising lift through brand engagement. I'm curious about the Big Data angle.
"What's the role of the Agency?" seems to have captured a La Jolla wave. Sessions such as "The New Engagement Agency: A Real-Time Revolution," and "Agency A-List: The Changing Face & Role of the Agency in 2015" speak to some of the digital disruption that is going on, while Brian Fetherstonhaugh of OgilvyOne Worldwide addresses "E-Commerce: The Crucible of Customer Engagement" (all the more interesting, given Ogilvy's creation of a new analytics agency, OgilvyAmp.)
By the time Wednesday comes, I will be exhausted, inspired and ready to put some newly learned know-how to the test—and I hope to come home with new business contacts, too—but only after I catch a wave and a libation at the Coronado.