Putting Pinterest to Work for Your Brand
In addition, more than 2,284 interactions occurred overall and Kotex's program generated more than 694,864 impressions around the 50 gifts. Lastly, the YouTube video summarizing the program has been viewed nearly 18,000 times, indicating the program has been a source of interest and inspiration to other brands and marketers alike.
Don't forget to leverage Pinterest's API to collect data, including activity, in order to build insights as well as preference and intent as expressed by your audience.
With meteoric-like growth, Pinterest now finds itself among the top 30 websites in the U.S. and shows no signs of slowing down. The social media platform not only offers brands an opportunity to curate and visually organize information for consumers in an appealing way, but it creates a community of real enthusiasts and advocates for your brand and shared topic of interest. Happy Pinning!