Are Your Prospecting Emails Annoying?
It’s probably no surprise that many biz dev prospecting emails are personally written by the senders themselves. However, it seems that lately they all have attended the same seminar on “how to write a prospecting email” — and learned the same annoying “how to” lessons because my inbox is filled with them. And, instead of attracting me to learn more about these products or services, I automatically hit the delete button.
The themes of these emails fall into one of 4 categories:
1. Looking for the Most Appropriate Person Who Handles …
2. Reviewed your LinkedIn Profile / Your Website And You May Be Interested In …
3. A Person in Your Company Recommended Me
4. Following Up on Our Conversation
The first theme is a fishing expedition. They purchased my name from some list (or scammed it from our website) and are hoping that I’d actually refer a person/organization/brand that I am not familiar with, to a potential buyer inside our company. Yeah, good luck with that.
The second theme cannot possibly be true. If they had read my LinkedIn Profile or looked at my website, they’d realize that I’m actually a competitor — or couldn’t possibly be interested in the type of solution they represent as it has nothing to do with my industry or business.
The last two themes are outright lies. Either I’ve never spoken to nor heard of the individual or their company, or after surveying my team as to whether they knew this individual, I’ve received a resounding chorus of “No.”
But it gets worse.
They send follow up emails over and over and over again. Sometimes they’re lazy with notes like “I’m following up on my previous email (see below)” or “Still not heard anything back from you” or, the worst, “I’m giving you one last shot to …”
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.