The Power of Play: Gamification Changes Customer Engagement
Sony uses an interactive app to onboard new employees. While not a game with rewards and skill levels, it uses eye-catching and responsive elements to make what typically feels like a library research project into an engaging and cool experience. That is a nice impression to make on new employees!
Motivating sales teams is also a great opportunity for gamification. What profession has more natural competitiveness than sales? Tap that energy, and the thirst for reward and recognition, by creating training apps or interactive methods for capturing sales updates. Reward salespeople who demonstrate a sense of mastery, autonomy and purpose with the gamified tools. Soon, they will want to be putting their name on the leaderboard.
Give your marketing experiences meaning, and your customers will have the motivation to engage. If the games are relevant and fun, and the players are challenged at different skills levels, they will build sustained momentum. As you can see from Domino's and Moosejaw, gaming can be less about chance and reward levels and more about sales, too.
How are you using integrated data to get the game on for your marketing? Reply in the comments below.