Do You Police Your Brand’s Ad Content?
But who is policing games (from a publicly-held company, no less) or other online applications? In a marketplace that relies so heavily on advertising revenue, is there no limit on what’s acceptable? Have brands become so desperate for sales that anything goes?
Call me old, but I can no longer look at many of the online “news” sites because the digital advertising is often so prolific that I can’t read a complete reading article without getting a headache from all the advertising distractions. Call me a prude, but I don’t think Zynga should accept ads from questionable marketers like this one.
Or have brands lost their moral compass as they desperately attempt to reach their revenue goals?
I don’t know about you, but this experience with WWF has left me with a negative impression of the Zynga brand. At the very least, I question the wisdom of the Harvard grad who sits at the top of the marketing food chain.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.