It’s a Pokemon Summer: Go, Go, Go! Stop?
Who knew that 2016 just might mark a new cultural phenomenon thanks to Pokemon Go … the summertime app.
Perhaps I’ve miscast this post — Pokemon Go, already setting a record as the most played app in America, could very well have Words with Friends and Candy Crush staying power, but it could just be the shiny new object. Nintendo, a co-owner of the Pokemon franchise, certainly is enjoying its big mobile moment. Time will tell how fleeting it may be.
But there’s something very compelling about a piece of digital content that single-handedly put augmented reality (back) into popular consciousness.
But when I read what had transpired by virtue of GameStop getting in on the monster-hunting action, I perked right up: doubling in sales, just by “luring” players into the store. I’ve long seen augmented reality playing a role in travel and tourism, enhancing museum experiences and the like — all very high-minded — but let’s get real. An in-game experience that results in a bump in sales like this, that’s sales promotion gold at this moment.
Come fall, will this national, and even global, diversion fade away? I’m not sure, but Nintendo won a DMA Diamond ECHO Award back in 1989 with its Nintendo Power magazine. In the 2017 competition, the brand may very well end up with another.