Better Together: Pair Google Analytics With Google AdWords for Stronger Campaigns
Of course, these techniques are just the tip of the iceberg. Both Google AdWords and Google Analytics provide strong, dynamic tools for monitoring your website and ad campaigns. When paired together, they allow you to sift through the data in whole new ways. Think outside the box, play around with the tools, and find your own preferred tracking combinations.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.