Penguin 3.0 Is Coming and It’s Time to Clean House
Sometimes, it's easy to find contact information of "bad links." You simply visit the site and can find email or similar information in the footer or "Contact Us" area of the website.
Other times it's harder, and you may need to engage in some free tools to help determine a bad link's website owner. According to searchenginewatch.com, such tools are:
- Domaintools.com: If you want to find out who owns the site your link is on, visit domain tools or type "whois.sc" in front of a URL.
- C-Class Checker: If you have a list of all the links you want to get rid of, you can run them through a bulk C-class checker to see how many of them are on the same C-class.
- SpyonWeb: If you only have 1 URL to work with, this tool lets you find out what other domains they are associated with. Just put in a website URL, IP address or even the Google analytics or AdSense code and you can find all of the websites that are connected to it. Keep a record of all efforts to contact "bad links," as it will show Google you've been making a good effort to get rid of these irrelevant links.
If you find that Google's last Penguin update has affected your website and you believe there may have been an error of some sort, there is a form on Google you can fill out to pinpoint search terms that you believe you shouldn't be penalized for.
Just remember, when it comes to SEO backlinks, it's all about quality not quantity. Relevance is key. As long as you keep it lean and clean, all should be fine when our little seabird friend comes to visit again.
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].