5 Tips for Top Positioning (And Converting) Page Titles
Garden supplies: Outdoor gardening tools from GardenNow
Consider something like:
Outdoor gardening tools and garden supplies—free shipping and 25% off retail
See what I mean? Just because you're using keyword phrases in your page title doesn't mean that you have to write something that sounds like a laundry list of keywords. Remembering the "page titles are like headlines" mantra should make them easier to write (and more powerful from a conversion perspective.)
Tweaking your page titles takes time, effort and a whole lot of creativity. However, all that work can result in some incredible returns. It's well worth it.
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, she has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns via her consultancy, SuccessWorks.