Packaging: A Conspiracy Among Dentists?
Regardless of what I buy lately, getting inside the package to the actual product is like breaking into Fort Knox.
I recently purchased a pair of carbon fiber trekking poles from Costco. They were encased in the plastic sturdy enough to survive wind, hail, sleet, snow and a 500-pound gorilla. But since I had no plans to take the poles with me while still inside the packaging, what was the point?
It honestly took me about five minutes to get to the actual poles because it required heavy-duty shears (buried inside our gardening shed), and all of my strength just to cut through the plastic shell. I nearly damaged the poles (not to mention my fingernails) while trying to pry the clam shell pieces a part. Who designs this stuff? And more importantly, why?
These same plastic clamshells are used to encase all sorts of products, equally protected from the hazards of the modern world. I was in an airport a while ago, wasting time between flights by browsing products at the smart phone accessories counter, and every single item was hanging in one of these plastic prisons.
It would be logical to assume that the plastic protects the product from being damaged during shipment, but did that industrial designer ever give one moment's consideration to the consumer and how they're going to access the product post-purchase? Who among us travels with scissors or knives (especially in an airport)? And that's when my conspiracy theory started.
Have you ever gone "old school" and purchased a music CD? Forget trying to listen to the CD in your car on the way home, as there is simply no way to rip open the package—period. The plastic wrap is on so tight there's nothing to use as leverage to start the "cutting" process.