P.S. (Pumpkin Spice) I Love You
It occurred to me recently that, for a blog called Creative Caffeine, I really don’t discuss coffee enough. And this is the perfect time of year to bring it up. That said, guess what kind of coffee I was drinking as I wrote this very post …
I promise, it’s relevant to the post. If the “perfect time of year” hint wasn’t enough, check out this telling screencap of my email inbox:
Yuuuup, you guessed it! That’s a delicious pumpkin spice coffee in my adorable cat mug, serving as both fuel and inspiration for today’s post — a brief overview of some of the many, many emails featuring pumpkin spice that have come my way since summer came to a close.
Subj. Line: Fall is here and so is PUMPKIN!
Kicking off with one of my favorites in terms of both design and copy, here’s an email from Caribou Coffee. I love the clean, simple design and the color scheme. The drinks themselves, of course, look very appealing. And seriously how cute is “Tick tock, it’s pumpkin o’clock?” Love it. Only thought is the CTA could be a little larger or brighter.
Subj. Line: ☕ This Is Big: 50% Off Mugs + 20% Off Everything Else!
Here is Zazzle capitalizing on the pumpkin spice craze to sell mugs — a clever hook. The use of steaming mug emoji in the subject line is a nice touch — also, the coupon code FALL4ANEWMUG is great. We all know I love a good pun.
Subj. Line: NEW Macchiato, Only $1.99 for DD Perks Members!
This Dunkin Donuts email doesn't have a ton going on by way of graphic design, but it features the star of the show-- the new pumpkin macchiato drink, which looks delicious. My focus here was on the copy. They really pull off the conversational, personal tone well and stick to nice, short "paragraphs." Confession time: I generally wouldn't choose a DD coffee over any other if I had the option, but this email convinced me I wanted one.