Overwhelmed by the Complexity of Mobile Marketing? Start Here
The same Google study found that 94 percent of U.S.-based smartphone users look for local information on their phones and 90 percent take action as a result, such as making a purchase or contacting the business.
90 percent take action …
Read that again.
Basically, if your site is not mobile friendly when a prospective customer is looking for you, the odds of you losing a sale are close to 100 percent.
5. Speaking of being more “findable” … If you list your business in the various directories AND location-based services, such as Google Places, Foursquare, Yelp, Facebook, etc., you’ll put yourself in a better position to be found. It’s like adding your listing to the Yellow Pages.
6. OK. So you built a mobile-friendly website. Now what?
Your mobile website is what many would consider a “pull” channel. This means that it doesn’t offer you the level of outreach that other channels do, but allows you to be right there when your customer needs you.
So next time, we’re going to dive into the second aspect of your mobile strategy to put in place. It’s actually the most overlooked part of mobile, in my opinion.
Seeing as how you are going to start mobilizing your website right now, you have time to prepare for the second part of your small business mobile strategy … mobile-friendly email.