Overwhelmed by the Complexity of Mobile Marketing? Start Here
Plan accordingly and make sure it will play nice with your other channels, meaning there is one voice and one message. Chasing the "latest shiny object" thinking it will save your business will get you nowhere fast.
2. Focus on what works and what will delivers results to your business.
You’ll most likely start with your mobile site.
The most important thing to work on is making sure your mobile website is friendly. You’ve probably heard people say that having a mobile-friendly website will give you a competitive advantage.
To some degree, this is true—if your competitors are slow to execute. But, to be honest, a mobile-friendly website is now a cost of doing business.
As a small business owner you’re foolish if you don’t have a mobile friendly site. Let’s say you own a restaurant … A recent Google study stated that 88 percent of total search volume for the keyword “restaurant” comes from mobile devices. Do you own a bar? About 97 percent of search volume for the keyword “bar” is coming from mobile devices.
In fact, “restaurants near me” receives 10,000 searches a month from desktops. Guess what? It’s four times more on mobile devices.
This is the reason that you see restaurants and bars listed in the top of search results in Google from your mobile device but not from your desktop.
Small business owners seem slow to adopt mobile. Surprisingly, a restaurant study stated that 95 percent of independent restaurants do not have a mobile website, and only about half of chain restaurants have some sort of mobile site.
This means a lot of unhappy mobile searchers and no repeat visits.
3. You see, mobile searchers have a different intent than those on a desktop. They are looking for different things. When it comes to local locations like a restaurant or bar they most often look for your location, hours, directions and how to contact you.
4. What’s the cost of not offering these folks a mobile friendly version? That’s easy … a whole lot of sales.