Optimizing Your Video: Expert Answers to 10 Important Questions
Marketing is pivotal to increasing the virality of your video content.
Businesses are using video more as a integral part of their marketing mix.
However, what good is video if no one knows where to find it?
You can spend a million dollars producing the most cinematic 30 seconds of your career and only get 20 views on YouTube if you don't optimize the video. In this post, digital marketing specialists Jose Victor Castellanos and John D. Saunders from Unity Digital Marketing, took the time to answer some very important questions on optimizing video.
Q. Why is it important to optimize video once you've posted it on YouTube or your website?
A. Catellanos: "Because the Search Engines are designed to read and index HTML on web pages, not electronic files (video). Video without a title and description will not index well on the Google and Yahoo search engines
Q. How do you properly backlink your videos, podcasts and screencasts?
A. Catellanos: YouTube has a feature in the Video Manager drop down when you edit the video known as Annotations. This feature is excellent for maximizing your video's marketability, so be sure to read this section carefully.
Q. Is it important to use proper grammar and spelling? Is it okay to abbreviate or use acronyms?
A. Saunders: Proper spelling is crucial. If you have misspelled a word, the search engine's may not find your video. Perform a spell check, and have someone else read what you've written.
Q. What happens if you have a broken link for your video?
A. Catellanos: In the event that you have a video posted on your website that was embedded from YouTube, once you delete that video from YouTube, you should replace it with another video. (Don't forget to remove the code.) If someone is searching for video on your website and they aren't able to view it, they may leave or "bounce." The Bounce Rate is something that can greatly affect your ranking. A little maintenance will go a long way.
If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,
Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.
Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called "Families of Deployment".