Online Video Selling Tips for Direct Marketers
Ready to test online video advertising? The opportunities are expanding exponentially with rapid growth and adoption of online video viewing by consumers. And you can test with a small budget. Today we show you how to produce strong online video advertising using a combination of five tips from those who advertise often, along with seven proven direct response broadcast techniques that have been honed over the years.
So there is no confusion, we're talking online video advertising, not content videos. Video advertising is often what you see at the beginning of a video, called pre-roll, usually 30 seconds or longer. Mid-roll ads appear in the midst of a video, and post-roll videos are placed at the end.
(If the video isn't just above this line, click here to view it.)
The Internet gives everyone a voice. Small advertisers can get their message out at a fraction of the cost of broadcast television. Videos are as important to a company's online presence as is your website.
Today's video offers suggestions about your starter image, storytelling, animation, use of scripts, immediacy, your offer, exclusivity, urgency and making sure you don't turn your online video into an infomercial in style.
Now more than ever, direct marketers can embrace online video advertising, and you can test it with a small budget. When you use your proven direct response marketing techniques honed over the years to tap the power of online video ads, you'll have an edge over your competition.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.