New Grads: Welcome to Your Professional Brand
I continue to be astounded by what new college graduates bring to the marketplace. Because of internships and creative curricula that keep pace with marketplace demand, many grads have outstanding job-ready skills — and an immediate ability to ask informed questions — on Day One. (During college, I worked at summer camps, retail counters and restaurants — confident in my skills — but hardly attractive on paper.) Today, I see graduates well on their way to building for themselves a personal and professional brand as a marketer.
To them, I say "Congratulations" and let's get started... and I'll be sure to report back on how that bidirectional education is going!