My New Favorite Calendar … Or Is That a Catalog?
Then the months of the calendar start flying by. Each month has a big special theme for the top leaf. For example, the famous and some not-so-famous muses from Greek mythology. Or “Recently Discovered” constellations. It's quirky and fun!
The merchandise shows up on various days, like famous birthdays, mixed in with offbeat historical dates.
Another monthly tactic that reminds you to order: a “BIG DEAL” response code exclusively for catalog/calendar shoppers.
I’ve already thought of people I know who will get a kick out of some of these items.
The lessons here?
With 12 months to keep your brand in front of your customers or donors, be sure to provide regular calls to action.
Make special offers.
And give them content, even in very small does, that they can’t easily get anywhere else.