My Best Tips for Writing Response-Generating Emails
When writing sales emails don't forget to get readers curious—create questions in their minds. It's the best way to get more response. Today, I'll show you a simple, effective way to write email that gets customers asking you questions.
A Quick B-to-B Example
Philippe Le Baron, a sales productivity coach, has cracked the nut. He figured out how to make customers respond to him in sales emails. He writes to make customers curious about him—in a way they cannot resist acting on. The result: Prospects respond to him more often. Customers reply to get clarity on thoughts his emails provoke.
In LinkedIn InMail or regular email always remember: Plant seeds in your prospects' minds. Then, create an urge to find out more details using what customers really want as bait.
Get them asking more questions that lead them toward what you sell.
Where to Start
Let's say you have a LinkedIn Group or e-newsletter where sales prospects subscribe and receive your updates.
You're probably presenting tips, tricks, answers and shortcuts. But are you writing in ways that create more questions in the minds of buyers? This is the part most sellers forget. They rely too much on formal call to action.
Make sure you create an urge in readers. Speak to them in ways that provoke them ... get them to hit reply and ask for details about the thought you just sparked.
Quick example: Philippe Le Baron has a LinkedIn group called Sales Productivity 2.0. His group is filled with prospects who receive occasional updates from him via LinkedIn email. Recently, Le Baron sent an email to prospects.
Follow his simple template by:
- Making an offer specific to buyers' seasonal needs.
- Being useful by giving simple "next steps" to act on the need.
- Creating curiosity by being action-oriented yet incomplete.
Step 1: Make a Sympathetic Offer
Philippe is making offers specific to seasonal objectives of his prospects. His email starts with, "Here are 3 easy ways to measure your sales management efforts better in 2014."