Multiple Niche Keywords: Taking On-Page SEO to the Next Level
From there, you could sort further into categories such as "mold-resistant paint," "painting supplies" or "single-coat paints." Excel makes this easy; you can sort your list while also moving the analytics data associated with each keyword.
Once finished, go through your list and remove redundant keywords. You now have a working list of SEO-friendly content ideas that target multiple niche keywords.
Get to Work
All that's left now is to generate content. Your Page Titles, H1 header tags, and meta descriptions should focus on each page's primary keyword term. Then use H2 and H3 headers for your other keywords with short blocks of content beneath each one. Following this structure, Google can easily determine each page's overall purpose - which is based on your main keyword — while also understanding each page's relevance to the several other keyword terms.
When writing, don't fall back on old SEO habits like keyword stuffing. Focus on user experience. The goal of SEO isn't to satisfy Google's algorithm. Rather, it's to satisfy visitors. Do that, and your visitors will make enough positive signs (such as high clickthrough rates and low bounce rates) to improve your search rankings.
301 Redirect Old Competing Pages
Overlapping content is bad for SEO. That could become a problem as you replace narrowly focused webpages with new pages that target multiple niche keywords. Imagine you owned a roofing company, and your website has separate pages built around keywords such as "roof cleaning," "roof shingles cleaning" and "gutter cleaning." If you make a new page that thoroughly covers all of your roof cleaning services - and if Google indexes that new page - then Google's algorithm may struggle to determine which page has the most authority for each keyword term.
One solution is to 301 redirect the old webpages to the new and improved page. This tells Google you now have a better page and that all the authority of the old pages should be passed to the new page.
There are so many reasons to optimize your webpages with multiple related niche keywords. Multi-keyword content is more helpful to visitors. Site maps are simplified. Thin content is weeded out. All of these things are great for SEO. Don't feel like you need a separate page for every single keyword term. Instead, do some research and focus on comprehensive content and design. In the end, you'll rank better in more search queries while doing less work. It doesn't get much better than that.
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Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.