Mobile SEO: What It Is and Why It Matters
8. Content Parity
While it may seem simpler to create a stripped down mobile website, consumers are no longer satisfied with this solution. Armed with smart phones and tablets with a great deal of processing power, mobile searchers expect to access a rich, fully developed mobile site that rivals the full computer version. Compare both sites side by side, and make sure that nothing is left out. Responsive design can help with this, but a manual review can help identify errors or omissions.
9. Results Analysis
When you feel that your site is well-optimized for mobile, run each page through Google’s free mobile-friendly test tool. Type in the URL, wait a few moments, and Google will present a detailed analysis of any issues it finds with mobile-friendliness, as well as links and resources for improvement.
Mobile SEO requires some specific techniques that are different from those used for traditional SEO. With 50 percent of all searches now originating from a mobile device, and Google’s new algorithm rewarding sites that are mobile-friendly, now is the time to make sure your website is fully optimized for mobile usage.
Want even more SEO tips? I created a simple checklist that walks you through specific actions you can take to improve your rankings and traffic. Click here to get my SEO Checklist.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.