Mobile SEO: What It Is and Why It Matters
3. Page Speed
Slow load times are a major problem for mobile users, with more than 70 percent leaving a mobile site that takes more than five seconds to fully load. To improve your page speed, carefully go through each page’s coding to make sure it is compressed and optimized.
4. Local SEO
Local SEO is a very important part of mobile SEO, because Google likes to display local results to mobile searchers. Claim your Google+ page, ensure that your NAP (name, address, and phone number) information is absolutely correct and identical across all business directories, add geographic keywords to your title tags, and add schema markup code to the business information on your website. These actions tell Google exactly where you are and what you do, resulting in higher rankings for customers who perform Google searches in your area.
5. Mobile 404 Errors
In some cases, clicking a link directs computer users to another web page, but mobile users receive a 404 page not found error. Responsive design generally solves this problem, but it is worthwhile to check all of your links on a mobile device. If you find these errors, make sure you have appropriate redirects in place and that the linked page works properly when you manually enter its URL.
Pop-ups are a common way to advertise, request mailing list sign-ups, and offer special promotions. On mobile devices, however, they can actually cover the entire screen, negatively affecting the user experience. Instead of pop-ups, include the information within the content of your mobile webpage.
7. Conversational Search Terms
As more and more people turn to voice searches, it is not enough to simply insert keywords into your copy. Instead, you need to implement conversational search terms in natural sounding ways. Try talking to yourself or someone else about the main information that a particular page provides, and then insert some of the phrases that naturally come up.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.