Mobile SEO: What It Is and Why It Matters
In April 2015, Google rolled out a new algorithm update that places more importance on mobile optimization. This means that websites Google does not consider mobile-friendly probably took a hit, while those that are mobile-friendly saw a boost in rankings. It was a logical update for Google, because today roughly half of all searches are conducted on a mobile device, but it means more work for businesses to stay ahead of the algorithm.
Now more than ever before, Google takes a holistic look at the entire mobile site, which means that mobile SEO must include such factors as how the page fits on a small screen and whether the user must pinch or swipe in order to read all of the information. Here is a look at some of the top issues to consider when improving your mobile SEO.
1. Responsive Design
Google actually supports three different ways of making a website mobile-friendly: responsive design, dynamic serving, and separate URLs. Of these, responsive design is both the simplest and the one that Google normally recommends. Rather than scaling the content or displaying only the portion that fits, responsive design renders the site with the proper dimensions. It allows users to easily share the same URL between computers and mobile devices, and prevents many of the difficulties that you have no doubt encountered when trying to access some websites from your tablet or phone.
2. Content Playability
Flash is relatively easy and powerful, and has long been a favorite among web designers. However, it is not supported at all on the iPhone, and requires special plug-ins and long load times on the Android. Some other programming software also has trouble on certain devices. To ensure that mobile users can access all of your content, choose HTML 5 instead. Providing a transcript of all video content will also help users who use assistive devices.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.