Making Your Video Go Viral, Part 2
Today we cover seven ideas to get more views for your video and give it a shot at going viral. These tactics include promoting your video to your tribe, strategies for visibility on shared media, leveraging owned media, the opportunity for success in organic discovery of your message, how you can promote your video through earned media, your options using paid media and retargeting. But before we begin with these ideas, you must remember that you can't make your video go viral. Only the audience makes that decision.
With these strategies in Part 2 of Making Your Video Go Viral, you have a better shot of achieving the video distribution of your dreams.
If you'd like a checklist of sources mentioned in today's presentation, use the link to the left and send an email to me. It's free.
And please comment below with what has been your biggest challenge, or your greatest success, with online video marketing. We'd love to hear from you.
(If the video isn't just above this line, click here to view it.)
Part 1 in Making Your Video Go Viral covered five ideas that will help keep the viewer glued to your video. These ideas are essential to follow if you want your video to be watched by the masses. Watch the first video here here if you missed it.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.