What Makes Sales Email Templates Work
Notice how the first paragraph is researched, personalized. Very specific information is offered. This proves the seller did his homework on Steve's situation.
Feel like a template? Not at all, right? All based on an observation inserted into an otherwise templated (scale-able) message.
Granted, you may not be able to spot something about your prospects online. But there are various ways to glean such observations.
Today, research is key to provoking response using email. Nothing works better.
What Works is Guarded
Message templates you'll find while Googling don't spark response. Because everyone is using them. Customers have become saturated with the same approaches over and over. What does work is often closely guarded.
However, what works is within your reach: A customized approach that proves you've done homework on the prospect ... helps you look less like a pusher.
Personalization of templates stops deletion by making your approach instantly authentic.
Non-customized templates earn the delete key. Customized get acted on more often — at scale. That's the best part.
Set your goals accordingly. Develop:
- A set of two to four subject lines that perform well (earn opens)
- two to three reliable, customize-able cold messages to start conversations
- Three to five template drafts that can be applied depending on the response type
Remember: Sales email templates help you customize (not send) faster. Just like a good call script, strong email templates are personalized, flexible. Good luck!