Make Your Brand Blossom
Here's how Proven Winners describes its unique point of differentiation:
Proven Winners partners with the top plant breeders around the world to ensure our varieties are vigorous, healthy, vibrant, and unique. Once a Proven Winners plant makes it to your house, you'll fall in love. Proven Winners plants are:
- Easy to grow and care for
- Covered with blooms
- Bright and colorful
- All-season bloomers
- Disease free
- Trialed and tested
Meanwhile, these full page ads and product adjectives tell Proven Winners' story succinctly and engagingly and direct customers to their site for more information and a free gardening guide. This spot-on, brand enhancing campaign makes its brand blossom.
Using this example as a creative springboard for your brand, how can Proven Winners inspire you and your team to "storysell" your products in a new, unusual and humdinger way?
Here are a few inspirational seeds to prompt internal conversations amongst your brand builders and product developers:
- Can you easily identify your company's top 10 "proven winners" and what your customers love about them?
- What playful titles might you assign them?
- What specific problems do these products solve?
- How do these products erase or alleviate these pain points in your customers' lives?
- In what areas of your competitive landscape do they help your brand overachieve?
Take some time this season to cultivate new ways to make your brand blossom.