It’s Bank Credit Card Junk Mail Season Again!
The Truaxis deals platform, called StatementRewards, enables customized offers to credit card customers on their online account statements, matching the promotions and discounts where these consumers spend most frequently. And, of course, the Citi credit card must be used for these special offers—a benefit to both the cardholder and Citi.
Other major banks have also begun offering personalized deals in their promotions. Some banks, such as Bank of America, require cardholders to "load" the full value of a deal onto the card when the offer is made, and then the discount shows up in the form of a statement credit. Ally, on the other hand, creates interest through surprising cardholders with deal opportunities.
However the bank wishes to extend these personalized offers to their cardholders, the customization represents a transactional win-win-win. Consumers receive savings in areas of individual transaction activity, merchants have a managed-cost opportunity to build transactional loyalty, and banks earn more in card transaction fees.
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