LinkedIn Prospecting: What Should You Post on LinkedIn and When?
Relevant content is elementary. The difference between wasting time with LinkedIn prospecting—and generating leads—is sparking buyers' curiosity in what you can do for them.
Getting them to respond.
Content Must Produce Response (or Else!)
Today's best social sellers make sure everything they post on LinkedIn creates response. I tell my training students, "Make every piece of content make them crave more."
Asking "Why am I about to post this?" is answered with "To make them crave more of what I have to offer."
Accessing more of what you have to offer requires customers to respond—on the phone, via email or by signing up for a whitepaper.
Let's face it. The best thing you can do for your LinkedIn followers is to get them to DO something meaningful. Not share or like something!
Resist the temptation to use LinkedIn like everyone else does. Sharing relevant content is the entry fee, not the game-changer. What should you post on LinkedIn and when should you post it is secondary.
More Tips for You
Get prospects talking with you on LinkedIn. Do it today. Change the way you post on LinkedIn. Pay attention to how you post. Here are tips to get you started:
- Rewrite headlines using social media copywriting best practices
- Get provocative, don't be afraid to take a side and warn customers of dangers
- Guide buyers by taking on taboo issues or comparing options to get "best fit"
To help create the habit try asking, "Why am I about to post this?" each time you post. Focus yourself on what you want the reader to do—how you want them to take action.
Let me know how these tips are working for you in comments!