LinkedIn Prospecting: How Much Time Should You Spend?
"How much time should you spend on LinkedIn each week?"
It's a noble question. I understand why you ask it. But worrying about time is a dangerous place to start.
True, we live in a world where we have limited time for new ideas. But saying, "You should spend X hours per week on LinkedIn" would be disingenuous.
Because there is no credible answer to the question. Instead, the best starting point is simple: Get more leads, faster, by creating a LinkedIn prospecting system.
You will be effective—regardless of how much time invested on LinkedIn!
Where to Start With LinkedIn
Here's the skinny: The more success you have with LinkedIn prospecting the more time you'll want to invest in it.
So invest time, first, in making sure you experience a little bit of success. Start by making the most out of every minute you commit.
Learn a systematic approach to:
- Attract potential leads to connect with you
- Spark questions about what you sell in buyers' minds
- Help prospects self-qualify faster
Let's start today. Pick one of the above as a goal. Let's commit to taking the first step toward a better LinkedIn prospecting system.
The Problem: Lack of a Good System
Most sales reps struggle with LinkedIn prospecting because they don't use a system. Or the process they're committed to doesn't work.
For example, we've been told (by "experts") to invest time on LinkedIn by:
- publishing (blogging on the LinkedIn platform)
- polishing your profile with new features
- sharing knowledge with Connections and in Groups
Publishing on LinkedIn's platform, sharing knowledge and polishing your profile might be effective—if they're part of a system. These tactics, alone, are not enough. If you've already tried them you know what I mean!
A Direct Response Copywriting System
"How can I get customers to view content on my profile and be so excited they contact me?"