LinkedIn Profile Makeover for Sellers
Are you appealing to emotional and tangible desires of buyers on your LinkedIn profile—in ways they cannot resist acting on? Reinsurance broker, Paul Dzielinski is. That's how he's enticing prospects to talk about buying his products.
Dzielinski is generating leads with his LinkedIn profile using a system to get the job done faster. Once again, the process is rooted in traditional direct response copywriting. There are three components.
- Solving customers problems in ways that
- are designed to provoke a response and ultimately
- foster buying confidence in customers (convert the lead).
Give Prospects a Reason to Act
Dzielinski knows that prospects are lazy. That's why he gives them a reason to take action. There is no better reason than a pain, fear or goal his customers have.
Smart sellers like Dzielinski are placing videos and Slideshare presentations on LinkedIn that invite customers to act—to be taken on a journey. A trip where the prospect identifies as a buyer and then chooses to steer toward or away from products.
As it turns out, engagement is not the goal. Response is. But you've got to give customers a clear, compelling reason to act.
Design Slideshare Decks to Provoke Response
Dzielinski 's customers are asking him questions—the questions he wants to answer for them. Here's how he's doing it. It's all about what and how prospects encounter content on his profile. For example, buyers are asking for advice, short-cuts and practical know-how based on a Slideshare deck on his profile.
What makes Dzielinski 's Slideshare deck work? Success is all about how the content is structured around the three-step process. Paul is successful because he exploits classic copywriting techniques via Slideshare.
Dzielinski is giving prospects temporary satisfaction. He's answering questions in ways that satisfy for the moment, yet provokes intense curiosity, which creates more questions.