It's Time to Move On
When I say gargantuan, it truly was—and a month in, we're still nowhere near finished making the transition. What's more, as an agency, it's not just our content and assets, it's also that of the clients we have moved with us.
Today, marketers have hundreds (yes, it really is hundreds) of vendors from whom to choose and features numbering in nothing less than thousands. It's not likely you would be looking for a vendor having the most features, just the vendor offering the features on which you place the most importance. That's why hundreds of options can exist; each of us has our own set of priorities. Companies aligned with your priorities narrow the field substantially, and companies aligned with your budget narrow it even more.
Our most important feature requirements might mean less to you, but we needed a solution providing more in-depth visibility pre-engagement, engagement depth (how were our prospects and leads using our website and content), and post-engagement. In order to get these things, we had to give up some things, and that's the relationship compromise.
Although we vetted more than a dozen new vendors, we did finally make a choice and one that I'm happy with. I've had a few fearful moments, but the new software is—for the moment—what we need, and one with a roadmap aligned with our planned growth. I know there's a good chance someday I may need to move on from this relationship too, but as in life, I'm going to get while the getting's good.
Oh, and because I know you're wondering, our new vendor is SharpSpring.
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.