It's Time to Move On
Until now, you've been happy with your email-automation vendor, but lately you feel as though perhaps something is missing ...
Email automation is a wondrous thing and I'd be lost without it—as would all of my clients—but like most relationships, both parties must maintain dialogue, work together and compromise when necessary or you may find you'll drift apart.
What may have started out as your dream partner, over the months or years has become less ideal. And because you dread restarting the vendor search, you continue to work with a solution that no longer meets your needs and thus hinders your progress.
Customers and vendors should be fired when the relationship no longer brings the same value to the table it did when the engagement began. Not every company is a great fit for your business, be that one who buys from you or one who sells to you.
Many of us started out with the bare minimum—iContact, Constant Contact, or the like—but as our companies grow, so must our software. Sometimes the software company will continue to develop new features, but those are not released at the speed your demand develops, or the features they release are not in the direction you need. It's okay to want for more, and when working with email automation, we all want more.
Spider Trainers recently outgrew our email-automation application. We had been with our vendor since they were a mere upstart, and we watched them grow to become a fine solution and start challenging the industry leaders, but they weren't developing the features we needed. So, despite the gargantuan effort it would take to convert all of our lead-capture forms, update all of our inbound content, port our lists, and recreate our campaign workflows, in the end, we felt those efforts would be worth what we would gain in features that aligned more closely with our needs.
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.