Is Safety Funny?
I've always liked the Virgin America brand: Quirky, entertaining and a little off-kilter. Their planes always seem newer, more modern and cleaner than most, and the dimmed lighting encountered upon boarding feels more like you're about to sit down and have a few cocktails than fly across the country.
But on my most recent flight, there was a new safety video that really captured my attention. With over 8 million views on YouTube, it's hip, hop, happenin'. Sexy dancers, fun beat, and an array of characters that can contort into uncomfortable positions keeps you engaged and tapping your toe. Five minutes in length, I was glued to every second of it.
Last week I flew Delta and, lo and behold, they too have a new safety video. This video, however, was bordering on bizarre. While the entire plane was filled with people cryogenically preserved from the 1980's, it was so distracting that I felt oddly uncomfortable—and the Teddy Ruxpin bear felt just plain creepy. At the end of it, I felt like getting up and taking a shower.
Is it just me?
I glanced around at other passengers and a few caught my eye and gave me the "weird, huh?" shrug. The family seated across the aisle from me looked perplexed. It was clear that English was not their first language, and that this may have been their first flight—ever. The safety video appeared to confuse them as they struggled to put on their seat belts. I knew they would require my help to understand that the seat cushion could be used as a flotation device, in case of a water landing.
To be honest, they may not have learned these insights from the old fashioned safety videos either, but without a flight attendant to hold up the buckle and do a demonstration, they were totally lost.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.