Is InMail Worth It? 3 Reasons It May Not Be.
This way you can help the prospect come to the realization you want them to have. That eye-opening moment clients have when realizing they actually do need to change — they suddenly consider escaping the status quo.
The best way to provoke replies from buyers who don't think they need what you're selling (but do) is to:
- plant a seed out doubt that irritates them enough to reply
- validate an uncertainty or fear in a way they cannot resist acting on
- prove they may not be doing everything possible to achieve a goal/avoid a risk
InMail Is Not a Short-Cut
Would you like me to tell you what you want to hear — or what you need to know? There are plenty of experts who will tell you InMail is a good investment without giving you all the details. They are happy to tell you what you want to hear.
Pay LinkedIn and get a short-cut to success.
But what you want to hear is only partly true. What you need to know is less palatable but vital to your success.
InMail's strength is rooted in your strength, not your wallet. The better you are at getting replies that lead to more conversations (that result in leads) the more InMail works to your advantage. Period.
Not familiar with the above techniques? It's ok. But think twice about InMail if ...
1. You are prospecting for clients who need time to realize they have a hidden problem or overlooked opportunity that you can help with;
2. Demos and appointments are priority No. 1 and you don't have a way to identify prospects who are most likely to be buying in the short term;
3. Your current response rate is less than 40 percent.