Is Blogging the Online Dinosaur?
With blogging and social marketing, you're deploying "pull" marketing—you're pulling people to your "home-base hub" whether it's your blog, profile page or wall with "content nuggets."
Once live, that content has become part of the Web and is now subject to search engine spiders and similar tactics that will help your nuggets get increased exposure in organic search results pages; thereby, pulling like-minded visitors from your "nugget" to your "hub" with more of that great useful, valuable, and actionable information such as SEO, SEM, article marketing, or what I call SONAR marketing.
Now, since these readers are seeking you out and visiting your "hub," you don't have a direct line of contact with them. In other words, you don't have their direct email address and have permission to correspond with the user personally.
… Which leads to 'push' marketing.
E-newsletters and e-magazines are correspondence being "pushed" out to your audience. Since the direct message itself is going through an email service provider and then to a specific individual, it is not widely available on the Web for all to see (including search engine spiders) and will not show up on organic search engines results pages.
You already have the recipients' email address, so the main purpose of your effort is typically bonding or cross-selling (via newsletter ads and solo emails in your sales funnel).
So you see, as long as there's different ways to reach people and different ways people prefer to be reached, blogging isn't dead. For some marketers, it may be on pause; but for smart marketers, it's still part of the big plan.
I think, nowadays, marketers need to test all online platforms to see which one is right for their business, audience, and objectives.
Don't rule anything out. Learn how to be strategically creative to satisfy YOUR specific goals and communication flow.
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].