Is Blogging the Online Dinosaur?
A friend and fellow marketer said something to me recently that caused my eyeballs to nearly pop out of my head. Her comment was short and to the point: Blogging is dead.
When I asked what made her make such a profound blanket statement, she responded that with the increasing popularity of social marketing, as well as the inundation of free ezines (or free e-magazines), blogs have become the online dinosaur.
I beg to differ.
You see, each platform has its own communication style; thereby, attracting different types of readers:
- Blogging is a more raw experience for the reader. Informal undertones which are unedited and uncut. Giving the inside scoop.
- E-newsletters or similar still contain valuable information, but the content is more polished and editorial in nature.
- Social marketing is typically a combination of short, pithy posts that are fun, friendly, or business-related. Sound bites that grab attention and allow followers see the writer as both guru and virtual friend.
When it comes to marketing, I never like to put all my eggs into one basket. I don't totally use social marketing as my platform of choice. Nor do I totally rely on email marketing or blogging as a prime driver for sales or leads.
What I like to do is diversify my online marketing mix—similar to when you diversify your retirement portfolio—and deploy several means of organic and paid Web marketing strategies based on target audience, budget and business objective.
In addition, I like to use tactics that complement one another.
Know The Flow: Understanding "Push" vs. "Pull" Marketing
Blogging, social marketing posts, and free ezines/e-magazines (email marketing) are all conduits; that is, ways to communicate with readers albeit subscribers, friends, followers, or fans.
The initial goals of each are virtually the same: To provide information in exchange for a readers' interest (bonding) and interaction. The information can be editorial, marketing or random thoughts. And the interaction can be in the form of a free subscription (email address), website visit, retweet, 'Like' or sale (cross-selling, affiliate or third-party ads).
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].