Silver Apples Shine Brightly This Year
In some good (finally) news surrounding the direct and interactive world, the Direct Marketing Club of New York announced that its Silver Apple Awards 25th Anniversary Gala is sold out.
The awards, which honor industry leaders for their outstanding contributions to the New York direct and interactive marketing community, will take place at New York City's Hudson Theatre on Nov. 12.
Stu Boysen, executive director of the club, told me that its maximum seating capacity of 300 was reached on the evening of Nov. 6. And tickets are not cheap: Members and previous Silver Apple honorees paid $195 a pop, while nonmembers paid $235.
Each year, the club’s past presidents gather to select individuals and a corporate honoree to receive Silver Apples. The recipients must have at least 25 years experience in the business, a commitment to volunteerism and leadership, and records of vital contributions to the growth of the industry.
Maybe it's the recipients of the 2009 Silver Apple Awards that made it such a hot ticket. They include:
- Andy Goldberg, CEO, Publishers Clearing House
- Ed Mallin, President, infoUSA Services Group
- Beatriz Mallory, CEO, HispanAmerica ·
- Ruth Stevens, Principal, eMarketing Strategy
- Tom Turner, Founder, Turner Direct ·
- Brian Wolfe, Executive vice president, Time Inc.
And the Corporate Silver Apple Award will go to Acxiom Corp.
Or maybe it's because the club is planning a gala event this year to commemorate the awards' 25th anniversary. In past years, the awards were made at a special club luncheon in Manhattan. This year, however, the optional black-tie evening event will go back in time and pay tribute to the outstanding direct marketers who've received the award over the past 25 years.
The gala is also a key fundraising event for the club. The organization raises money from direct marketing organizations and industry vendors to provide program support and scholarships for college-level educational programs in direct and interactive marketing. Organizers hope to raise more than $30,000 for education this year through table sales and other donations.
Whatever the reason — or reasons — it's good news for all involved. Way to go DMCNY!