If Your Site Is Not Mobile-Friendly—Fix It Now!
- Avoidance of the use of software that is not common on mobile devices. This includes Flash, so now is the time to trash the Flash pages, if you have not already done so.
- Use of text that is readable without zooming. Think of this from the user's perspective and you will cheer.
- Content that automatically sizes to the screen so users doesn't have to scroll either vertically or horizontally. (I hear another cheer from mobile users.)
- Links that are placed far enough apart that the correct one can be tapped easily. This eliminate a huge frustration for fumble-fingers like me who often inadvertently explore many pages.
All of these criteria are straightforward, and anyone who uses a smart phone for Internet searching will find the criteria refreshing. To assist site owners in making sure that their sites conform to the criteria, Google has provided a number of aids including a mobile-friendly testing tool and guides for how to create mobile-friendly sites. Users of Google's Webmaster Tools will already find reports on their site's mobile usability.
Although Google's initial focus has been on mobile-friendly sites for smart phones, we can expect that in the near future Google will turn its attention to tablets. Users often shop from the comfort of home with their tablets. Google will look to improve the experience of "couch commerce" searchers in the future. If you have been postponing developing a mobile/tablet-friendly site, you can no longer put it off.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.