I Am Fascinating - Even My Hotel Thinks So
You know that age-old scenario with the man stuck in the labyrinth, who can't find his way out? Well, there's an online version of that—it's the registration page that tells you there's an error and you cannot continue, except the error is not with you, it's with them.
Recently, I was shopping for a hotel in the San Diego area as I am planning to attend the DMA's Annual Conference in October. Booking through the DMA's site would ensure me a group rate, so I started perusing my options, sorting them by price.
One of the least expensive options was a hotel I had never heard of, but considering the property was only a 5 minute walk from the convention center, it was worth a closer look and the ad copy really intrigued me. Rather than simply extoling the hotel's many features, I was given a peek at my life as a guest at their hotel: "When you are whisked up to your room, you'll look out over the city, feeling like you belong here and that San Diego's world is your oyster." Sold! (Oh, and nice job getting me to picture myself as a happy customer.)
But then I began the booking process and a funny thing happened. After entering my guest details and confirming the rate and date, I was prompted to add my loyalty program ID number. Never one to pass up a deal, I clicked on the drop down menu to see if they would give me points with my favorite airline. Alas, my sole choice was the Kimpton InTouch loyalty program. Since I had never heard of it, I closed out of the menu. But it seems that InTouch was now selected, and I was unable to un-select it unless I put in my member number.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.