A Human Writes This Blog … For Now
We will still need a marketing discipline that is sure-footed, astute-crafted and red-blooded — with young men and women who need to be smart with data, and even smarter with data tools. Marketing success in our business has always been about data, but wow, how that data has changed in volume, velocity and variability!
So I leave with three questions to ponder, for comment and to keep my job a little longer:
Question 1: Can Artificial intelligence fill the talent gap in the world of marketing? I believe the answer is yes.
Question 2: Is AI indeed like dynamite — needing to be handled with care, only in the hands of professionals? (Or is it a democratizing tool, best used in the hands of everyone?) The verdict is still out for me here.
Questions 3: How will AI enter the marketing suite? And which C-level officer will be the first to introduce it in the C-suite? It’s always via the CFO, isn’t it?
Underscoring all of this are ethical implications, too. Much of what we know about risk and data governance comes from a more structured world, but what will we find when we collect immense amounts of unstructured data, and start finding and applying patterns there? Let’s plan for the positive, because there are so many tremendously socially valuable needs which AI can serve (and is serving). Let’s fence the negative, because individual respect, democracy and universality must be preserved, too. And let’s keep humanity in control of the process – because that’s how machines learn in the first place.