How to Write a LinkedIn InMail (Or Any Email) That Gets Clients Talking
Are you using LinkedIn for sales prospecting and not getting enough discussion going? You're not alone. The problem with most LinkedIn InMail templates is they don't work. Worse, templates I see being passed around the Web actually sabotage B-to-B sellers needing to get from connection to conversation!
Here is a fast, painless way to go beyond connecting to prospects—to get more sales-focused conversations going when using InMail, Group email or regular, prospecting focused email messages.
Why Your Current Templates Are Underperforming
The problem with most LinkedIn InMail templates is they subconsciously communicate "me-me-me" to the recipient. Your templates may also fail to give prospects a compelling reason to talk with you after clicking "accept."
Some email templates I'm seeing "out there online" accidentally help prospects decide to ignore the message. Ouch!
Quick Fix: Nix the "I"s
"I" this and "I" that. It's such a turn-off when dating. It's even more so with email.
Using a bunch of "I"s seems like an obvious no-no. Yet, you'll find "I"s all over the place—in LinkedIn templates that struggle to (or claim to be) successful.
Be sure to:
- Avoid starting your message with the word "I" ... and ...
- when done crafting an email or LinkedIn InMail template go back and see if you can pluck "I"s out of it.
You can do this right now with your underperforming message templates.
How to Improve Your Templates
The below connection request InMail example is being passed around the Web as a "best practice," but it's a sure-fire way to get ignored. Watch out!
Hi _________ (first name),
As a member of the _________ (LinkedIn group) group, I wanted to introduce myself. I'm _______________(title or background) with _______________ (company) and wanted to connect with area professionals. If you are not open to connecting, please ignore this invite. Thanks!