How to Tell if Your Storytelling Strategy Is a Dud
Here's How to Get Started
Let's say you're using LinkedIn for sales prospecting. When participating in LinkedIn group discussions ask yourself, "How can I get prospects to take an action based on what I know they want?"
Think of a shortcut, a smarter way of achieving a goal or avoiding a risk you can share. Solve a problem for them. But do it in a way that provokes an action-gets readers to more deeply explore the thought you just provoked.
In return you'll earn a chance at getting their permission to take them on a journey to a better place ... to continue a very focused, purpose-driven digital conversation that ultimately you can relate to whatever it is you sell.
If you do this, you'll have a much easier way figuring out how to create a social media sales strategy that creates sales for you! You'll be generating B-to-B leads with social media more effectively.